About the Film

This typography documentary film follows designer Matt Voyce, known for his bright, kinetic approach to type, as he explores Adobe Aero for the first time. Made for Adobe, the film documents Matt’s first steps into augmented reality, where his lettering stops sitting flat on a page and starts existing in the room alongside the viewer. It is a short film, just under three minutes, but the shift it captures, from a designer working entirely on screens to one working in physical space, is a genuinely significant one in his own practice.

About Matt Voyce

Matt Voyce is a Leeds-based graphic and motion designer known for giving letterforms real character, working across illustration, typography and short, looping animation. His playful, nostalgic style has been picked up by clients including Disney+, GIPHY and Honda, usually built around animated stickers, GIFs and title sequences rather than anything static. Aero marked a genuine departure for him, since almost all of that earlier work had lived flat on a screen, and this was the first time his type had a body and could be walked around.

Typography in Three Dimensions

Adobe Aero is Adobe’s augmented reality platform for building interactive 3D experiences without code. For a designer who had always worked in two dimensions, it offered a genuinely new kind of storytelling in space, characters and words that could appear around the viewer, shift with movement and respond to proximity. Watching a typographer used to flat screens suddenly work in three dimensions was the real subject of this typography documentary film, more than the software itself.

Choreographing the Animation

Matt used Aero’s trigger tools and PNG animation sequences to control the timing and rhythm of each interaction, building layered animations rather than relying on standard GIFs, so that each visual moment could unfold as a viewer actually moved through the space. Filming this meant paying as much attention to timing as to composition, since the choreography of the piece only really made sense once someone was standing inside it. Where his usual work plays out at a fixed size on a screen, here the same lettering could tower over a viewer or sit quietly at their shoulder, and that shift in scale became one of the more interesting things to try to capture on camera.

Filming in the Studio

We filmed in Matt’s own studio with a lightweight setup, natural light and handheld cameras, supplemented with direct screen captures from Aero and a few animated overlays that echoed the energy of his design work. The aim throughout was tone rather than technical showcase, keeping the film light, bright and personal in the same way Matt’s own work is, rather than something that read as a corporate software demo. Letting his studio, his desk and his own quiet enthusiasm carry the film mattered more than explaining the mechanics of the software step by step.

Stepping Into the Work

Matt described his lettering as standing as tall as you, right by your side, and that line still sums up what the film was trying to capture, not a demonstration but an invitation to step into somebody’s imagination for a minute or two. Matt Voyce has worked with clients well beyond this brief, but this typography documentary film was a chance to sit with something more personal, the curiosity and experimentation behind the work rather than its commercial polish. It ends with a simple call to action, scan the code and step into Matt’s world, and shares that interest in artists testing new tools with Neon Studio’s augmented reality lantern project, another Adobe Aero commission I filmed the same year.