Creative Filmmaking: Matt Voyce Explores Typography in Adobe Aero
Creative filmmaking is at the heart of this short artist video production I made for Adobe, capturing the vibrant imagination of UK-based designer Matt Voyce.
Known for his colourful, kinetic approach to type, Matt was exploring Adobe Aero —and as a creative filmmaker, I set out to document that leap into augmented reality. This wasn’t just a demonstration of new software—it was a joyful dive into immersive design, where letters come to life beside you and type becomes part of the world around you.
Adobe Aero is Adobe’s augmented reality platform for building interactive 3D experiences without code. For an artist like Matt, Aero opened the door to storytelling in space—where characters and words could appear around the user, shift with their movement, and respond to proximity. The project gave me an ideal opportunity to use my creative filmmaking practice to highlight how new tools like Aero unlock new artistic landscapes, especially in dynamic artist video production.
Experience how augmented reality transforms typography into an immersive, interactive art form. That was the guiding idea behind this piece. Matt used Aero’s precise trigger tools and PNG animation sequences to control the timing and rhythm of each visual interaction. Instead of standard GIFs, he crafted layered animations that could be choreographed with purpose—building visual moments that unfold as viewers move through them. As a creative filmmaker, this was a dream brief: capture not just how Aero works, but how it feels to step into an artist’s imagination.
My role in this artist video production was to let Matt’s process lead. We filmed in his studio using a lightweight setup—natural light, handheld cameras, and direct screen captures from Aero. I supplemented the footage with animated overlays to reflect the energy and style of his work. What mattered was tone: the film needed to feel light, bright, and personal—because that’s what Matt’s world is.
His description of typography “standing as tall as you, right by your side” encapsulated the entire experience. Aero allowed him to elevate his creative vision—literally—into space. Through creative filmmaking, I wanted viewers to feel that same playful energy, as if they too could walk through sentences and meet characters made of words.
Matt Voyce has worked with global clients, but this was a chance to focus on something more intimate—something that showed the heart behind the design. The project wasn’t about commercial polish; it was about joy, curiosity, and the power of experimentation. For me, that’s where creative filmmaking and artist video production are at their most compelling—when they document someone pushing their own boundaries, trying something new, and sharing it with the world.
In our conversations, Matt spoke about how Aero changed the way he thinks about type. Not just as visual communication, but as an environment. With Aero, his design became something you could enter, explore, and experience. That’s the story I wanted to tell through this short film. I let the language of creative filmmaking guide my decisions—slow reveals, careful compositions, and a pacing that mirrors discovery.
The final call to action is simple: scan the QR code and step into Matt’s world. For me, this wasn’t just a promotional film—it was an invitation. An example of how artist video production and immersive design can merge to create something truly personal and shareable.
If you’d like to watch more of my work exploring community stories, creative resilience, and diverse subjects across arts, heritage, and the environment, you can explore all my films here: https://alanfentiman.co.uk/films-by-alan-fentiman/
You can also browse more of my artist-centred promotional films here: https://alanfentiman.co.uk/vimeo-videos/artist-films/